Wisden Almanack launches on Facebook to enhance digital presence
"A humble 147-year-old takes its first tentative steps into the blogosphere. Any older Twitterers out there?"
Changing times: Wisden will look to enhance digital presence under new editor Photo: ANDREW CROWLEY
By Rod Gilmour 12:16PM BST 06 Apr 2011
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So tweeted Wisden Almanack in December after its first foray into the social media world. Four months on and the prestigious yellow-clad publication is getting wiser digitally with a presence on Facebook.
Wisden Sports, publisher of the famous almanack, launched on the social network on Wednesday ahead of the 148th edition's publication on April 14 and Friday's announcement of its five cricketers of the year.
The launch follows January's announcement that Lawrence Booth would take the helm as the youngest editor of cricket's 'bible' in 72 years.
Booth, 35, will replace Scyld Berry, the Sunday Telegraph's cricket correspondent, who is standing down after publication of the 148th edition next week.
Despite Wisden regularly selling around 40,000 copies annually, with a cover price of £45, one of Booth's main objectives will be to further develop Wisden's digital presence, a role he has already managed following its Twitter and Facebook accounts.
Matthew Engel, Berry’s predecessor as editor, said that the talented Booth had "some big shoes to fill" following his appointment.
However, Engel acknowledged that the Wisden Almanack had to live with the times to keep its presence in the growing digital world.
"Cricket is changing very fast, too fast for some of us," Engel added. "Wisden's job is to reflect those changes without ever losing sight of its own values, and those that should be at the heart of cricket. I have great faith that the new team will continue to do that."
To order the Wisden Cricketers' Almanack 2011, call 0844 873 0316 or visit www.books.telegraph.co.uk
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